The Design Process

A typical print design project proceeds in four phases:

1. Research is the key to creating a successful print piece. During this stage key decision makers are interviewed. The scope of work, competition, market position, target audience and lines of business are reviewed and comprehensive plans, marketing strategies and challenges are defined.
2. Design is the process of developing visual solutions. Potential design strategies are explored and concepts are presented to the client. Through the process of presentation, discussion and refinement, the best solution is fully developed.
3. Production is the process of preparing the designs for manufacturing. Final production files are prepared, images optimized and files gathered for release.
4. Manufacturing is the physical production of the finished product. Printer coordination, proofing, supervision at the press and delivery are coordinated by the designer.

Summary
The result of this process is a fine, printed marketing instrument, designed to give the exact impression desired and to accurately communicate the client’s message for optimum effect.